- by Judd Lyon
- Mar 2, 2009
- Filed in: Search engine marketing
The ultimate link:
- is useful to the reader
- is comprised of text
- is featured on a highly-trafficked and trusted site
- comes early in the page markup
- uses descriptive anchor text
- is surrounded by relevant copy
- is on a page that ranks well in the search results
- is on a page that has a high number of inbound links
- is on a page with a healthy Google PageRank
- is on a page with a relatively low number of outbound links, each of which are of good quality
- is not redirected through a script
- does not have the nofollow attribute
- is on a domain that has a reputable history of at least 2-3 years
About the author
Judd Lyon is the Principal of TRIF3CTA, a web design and Internet marketing company in Austin, Texas.
Comments
There are no comments for this entry.
